What Visitors Really Want: Understanding User Needs and Building AI Chatbots for Online Exhibition Services

AI

Roles

  • HCI Researcher in User Centered Design Methodology Course (Advised by Youn-kyung Lim), KAIST

Goals

  • Understanding User Needs and Building AI Chatbots for Online Exhibition Services

Details

  • Lead Contextual Inquiry for understanding user needs for online exhibition services

  • Applying Cultural Probes for Understanding User Expectations about Online Exhibition

  • Defining the personality of chatbots by harnessing participatory Wizard-of-OZ

  • Defining design guidelines and requirements of conversational chatbots for online exhibitions services

 

Project 1

Applying Contextual Inquiry for Understanding 
User Needs for Online Exhibition Services

We conducted contextual inquiry Tt find out user needs for online exhibitions visits.

Moreover, we classified the affecting factors of immersion and engagement during visiting online exhibitions. Through this, we draw out various interesting insights and contributed to designing online exhibition services by proposing several design considerations.

Pilot Study

Refined Experiment Setting

 

Data analysis and Findings

If you are interested in our results, here is the results of the first project (In English)

 

Project 2

Applying Cultural Probes for Understanding 
User Expectations about Online Exhibition

This project aims to provoke inspirational responses from users’ exhibition experience to find possible design directions for online exhibition services through the probe. To achieve such an objective, our probes focus on sharing unobvious, idiosyncratic, and real aspects of the participant’s life and exhibition experience. The probes thus attend to the personal details of the participant’s experience and of the individual definition of the exhibition.

 

Project 3

Design Guidelines for Building AI Chatbots in Online Museum

• Battle of Wizard: an online prototyping-based participatory design method

• KAIST User Centered Design Methodology Class Research

We defined the personality of Chatbots by harnessing participatory design methodology.

  1. Preferred Chatbot Personality

    Participants chose the personality of Chatbots and defined the preferred AI chatbot stat

 

2. Defining Preferred Chatbot Functionalities

Participants chose the expected functionality of online museum chatbots.

3. Conducting the Battle of Wizard of OZ

In this project, we proposed an online prototyping-based participatory design method named “Battle of Wizard” for supporting the rapid prototyping and iterative improvement of conversation design. We also shared the experience of how we applied this method to the design of online museum chatbot. The result identified that this method has a positive effect on mobilizing the enthusiasm of participants and eliciting high-quality dialog data.

 

4. Design guidelines / Prototypes based on the results

 
 
Previous
Previous

Service Design Strategies for Seamless EV Charging Experience

Next
Next

Public Display Design Strategies for Passive Citizen Engagement in Civic Activities