What Matters the Most? Investigating the Gap Between Consumers and Companies with Term-based Sentiment Analysis

AI
Written By Jini Kim

  • Analyzed text data with NLP methods (TF-IDF, Sentiment Analysis) to compare the 

  • company's web landing pages  (Apple, Huawei, Samsung) & customer reviews

  • Identified companies’ unique selling propositions (USP) and marketing strategies

 
Jini Kim
Previous

Development of a Conversational AI Chatbot Framework for the Arts and Tourism Contents
Next

House Price Prediction challenge - ML/Kaggle